UMBRO
For the 100 year anniversary, Umbro will celebrate by breaking the chains of boresome branding. This new manifesto outlines what it means to wear Umbro.
UMBRO:
The Umbro way has never been to follow a trend
Because athletes don’t follow trends
They start them
Based on the basics
Grounded in groundbreaking
Composing chaos in quiet like a silent symphony
The Umbro way isn’t just shooting outside the box
It’s thinking outside it
Where you take chances
Not handouts
Touching down
Instead of giving up
It’s the pullover for your pull ups
The pickup kit that you can’t put down
The Umbro way is the shirt that fits
For the folks who never fit in
Because greatness never was flashy
But inside everyone,
Are flashes of greatness.
The Umbro way is unique, unchanged, unequaled
Tailored for triumph
Transformed through trial
And trending towards greatness.
Umbro fit to stand out